Local Search Engine Marketing Blog

Quantity Equals Failure. Success Focuses on Quality!

Posted in Internet marketing by smallbusinessonlinecoach on January 2, 2012

I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.growmap.com

Quality not quantityThis is one of the most important revelations I’ve had since I started blogging and it applies to everything we do:

Quantity is NOT necessary!

Focusing on quantity is the reason that the Internet is littered with useless blogs and Web sites created by people desperate to make money online.

Having multiple blogs seems like a good idea when you first start blogging because a blog needs to give the audience what they want and ONLY what they want as much as possible.

It doesn’t work though because there are only so many hours in the day and each blog needs someone who is passionate about creating exceptional content and interacting with readers.

Guest post on related high quality blogs.
Collaborate with social-media savvy bloggers.

In all things you do FOCUS on RELATED collaborations!

That reality leads to trying to find ways to automate content which dilutes quality and sends your blog or business toward failure. Many viable sites drift along because the person who built them can’t focus enough attention on them.

People THINK quantity is required because they believe
that is what it takes to rank in the search engines –
especially Google.

Fortunately that is NOT true because
QUALITY and RELEVANCY work even better!

I can prove this. Do a search for the phrase gift affiliate program and check the positions of posts on MurrayNewlands.com, GrowMap.com and ExecGiftsBlog.com or see the screen capture below:

Google Results for search Gift Affiliate Program

Google Results for search Gift Affiliate Program Dec 15, 2011

Prior to doing this search I logged out of Google and I used Google Unpersonalized so the results should not be affected by personalization.

You can see from the screen capture above the positions of these
three posts that are today ALL on the first page at Google:

  • Third: MurrayNewlands.com
  • Fourth: GrowMap.com
  • Tenth: ExecGiftsBlog.com

Note the dates of these three posts: Oct 23, Nov 1 and Nov 2, 2009 – over TWO YEARS ago. I have NOT done any link building to any of those posts and have rarely even shared or looked at them since 2009.

They immediately went to the first page and there they still rank.

Sometimes one of them will slip to the top of the second page and sometimes all three on the first page. This is in spite of there being several very strong affiliate marketing forums ranking, that being a very good phrase, and there being who knows how many hundreds of gift affiliate programs.

Simple. They are highly relevant quality content
related to that phrase
and they link to each other.

Will my publishing this cause them to fall off page one? I don’t know, but we’ll find out, won’t we?


What does this tell you about commonly held myths about SEO such as:

  • Reciprocal linking is ineffective – obviously not.
  • Huge numbers of incoming links are necessary – doesn’t look like it to me.

That is NOT the only example of my using that strategy, but it is the only one I’m going to share. I invite you to try it for yourself or if you don’t have access to relevant blogs or blogging skills you can hire me to implement this strategy as part of blog outreach for your blog or small business.

Instead of focusing on more than one blog, massive link building, article marketing – and especially instead of using horrible automated linkbuilding tools that steal the time of others do this:

Focus on ONE high quality BLOG
Guest post on RELATED quality blogs

Collaborate with social-media savvy bloggers.

In all things you do FOCUS on RELATED collaborations!

If you don’t already have one blog consider NOT starting your own blog at all – at least for now. Almost every top blog has evolved into a group blog even if they aren’t “officially” a group blog because they publish many guest posts.

Whether you have a blog of your own or not, what we really need are collaborations of related blogs and group geo-targeted blogs because reaching a specific niche geo-targeted audience is the logical next step for bloggers AND businesses.

Every blog (or collaboration) should have both a niche
AND geographically specific content

AND a geo-targeted Twitter account

Think of the blogs you read most or sites from which you have bought products or services:

  • Q: Do they have auto-generated content?
    • A: Of course not.
  • Q: Do they spam other blogs? 
    • A: Certainly not!
  • Q: Do you buy anything from blogs covered in AdSense ads with mediocre content?
    • A: No? Then why would anyone else?
  • Q: Would you buy from a site that is spamming you with blog comments, spam email, or on any social network?

    • A: Not if you have good sense.

I assure anyone reading this that quality always trumps quantity and I hope by what I have shared here you now realize that huge quantities are NOT necessary.

I am NOT saying that link building is not important.
What I am saying is that links from a quality RELATED site
are more valuable than a zillion links from auto-generated junk.

Success will come from focusing all your efforts on reaching the audience most interested in what you have to offer. That is true on social media (and easily done on Twitter), in your blogs, through guest posting on related blogs, and in building collaborations.

RECOMMENDED READING: Hubspot has an excellent blog and offers exceptional advice on lead generation and management. Start with their post Content Quantity Diminishes Quality [Research] Here’s an exerpt:

The quality vs. quantity content debate isn’t an uncommon one in marketing, especially in the world of inbound marketing. High quality content is beneficial from a thought leadership and brand perception perspective, but marketers also struggle with the need to produce content regularly and frequently to compete for higher search engine rankings and fuel their inbound marketing strategies.

With recent developments in ranking algorithms such as Google Panda, however, quality has gained a competitive edge, as search engines are starting to value content high in quality and ding websites with low quality content.

That intelligence, coupled with the insights from the Presenter’s Paradox, make for a compelling case for quality over quantity in content creation, doesn’t it? The lesson is simple:

Don’t dilute your high-quality content
with mediocre or low-quality content.

Don’t take my word for it. Test it for yourself. Or hire me to show you by doing it for you. [NOTE: I only work with 2-3 total clients per month because I give them vastly more time than I charge them for and so I can mentor them in how to blog, do social media, grow their influence, etc. – so if you want my personal assistance contact me asap because once those spots are full I won’t be able to accept more clients.]

Read quality blogs about SEO, especially Aaron Wall’s SEOBook. Start with this interview with Aaron and Andy Hagans on Link Building. Don’t miss probably the most important post I’ve seen on Google’s plans and my comments in that post.

Lastly, check out the brand new SEO Infographic below by SEO Book:

SEOBook Organic Link Infographic

SEOBook Organic Link Infographic

As always, my readers are encouraged to comment and leave relevant links. Businesses and bloggers alike should take advantage of putting their best keywords in as anchor text in their comments. See the information about How to Use KeywordLuv for more details on how that works and how it benefits you.

http://www.growmap.com/quality-not-quantity/) Don’t forget to comment and subscribe to the authors blog.


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