Local Search Engine Marketing Blog

Future of Engagement: Identifying Influencers

Posted in Internet marketing by smallbusinessonlinecoach on January 4, 2012

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I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.growmap.com

Murray Newlands

Murray Newlands

Murray Newlands of Influence People is producing a new series of high quality interviews on the Future of Engagement.

In this 8 minute video, Murray interviews Chase McMichael, founder and CEO of Infinigraph, for answers to these questions:

  • How do brands identify influencers?
  • If something starts to trend, how can brands capitalize on that?

http://reader.googleusercontent.com/reader/embediframe?src=http://www.youtube.com/v/ivbWmNCU4Js?version%3D3%26hl%3Den_US&width=520&height=294

Infinigraph Helps Brands Understand:

  1. What to do
  2. When to do it
  3. How to do it

Hyper-curation

  • Using social listening solutions to measure behavior and intent
  • Identifying what each brands audience is interested in to increase keywords and topics they target

2012 PREDICTIONS:

  • Immense Growth on Twitter
  • Twitter grip on television: skewing Nielsen Ratings
  • Content Marketing is exploding
  • Very Organized Blogger Groups key to distributing content
  • YouTube and Video Creation
  • Social Seeding to drive content dissemination
  • Overwhelming content volume will make getting attention and going viral far more challenging

ABOUT INFINIGRAPH

ABOUT CHASE MCMICHAEL

ABOUT MURRAY

Murray Newlands advises companies and individuals in the UK and USA on how to utilize social media and to connect with people and deliver value. More about Murray Newlands at MurrayNewlands.com

ABOUT INFLUENCE PEOPLE

InfluencePeople is a full service marketing and PR agency facilitating blogger relations, content marketing, and video marketing.

RESOURCES for BLOG OUTREACH and IDENTIFYING INFLUENCERS:

http://www.growmap.com/identifying-influencers/) Don’t forget to comment and subscribe to the authors blog.

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