Local Search Engine Marketing Blog

Yahoo Needs To Become Yahoo Local

Posted in Internet marketing by smallbusinessonlinecoach on January 7, 2012

I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.localseoguide.com

I was just perusing Rafat Ali’s Reinventing Yahoo post where he recommends that Yahoo should buy TripAdvisor as the first step in a strategy to redefine itself as the “people-powered listings business”. He then goes on to suggest Yelp, HomeAway, OpenTable, Trulia (home of ex-Yahoo Local GM Paul Levine btw) and Zillow as other potential acquisitions. The idea being:

“This plan leverages its user base, still the second largest in the world, to build its future.

It allows Yahoo to be the utility layer of the world, a daily use across all forms of digital delivery, online and mobile, and at the nexus of every large internet trend: be a platform, and leverage local, social and mobile

It can continue to focus on content assets that build on top of those listings and reviews assets, as a loyalty driver.”

I’ve got to say I like the idea because what he’s really saying is that Yahoo needs to quintuple down on Local.

A few years ago Yahoo Local was a big player in the local search scene – they had a ton of traffic and were doing aggressive marketing. I am sure they still have a fair amount of traffic but as far as I can tell they have not done much to move the needle on the service in a long time. The site looks pretty much like it looked four years ago. Update: Anthony Moore, Director of Editorial at Yahoo! points me towards the new beta.local.yahoo.com which launched in December. I have always been mystified by this because as we localistas know Local is where the biggest bucks are – of course it’s also one of the hardest markets to crack at scale.

But bringing together best-of-breed players in each important vertical, who have all cracked local at scale in one way or another, could be a potential game changer for Yahoo. Of course they could always screw up the co’s once they acquire them – see Flickr – but these assets could be powerful if brought together in the right way.

Happy 2012 btw.

Update: Now that I think about it, it wouldn’t be bad idea for them to merge with eBay either, given eBay’s focus on local commerce and Yahoo’s new CEO’s PayPal/eBay background.

http://www.localseoguide.com/yahoo-needs-to-become-yahoo-local/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+LocalSeoGuide+%28Local+SEO+Guide%29) Don’t forget to comment and subscribe to the authors blog.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: