Local Search Engine Marketing Blog

Local Ads Preferred Among Mobile Audiences

Posted in Internet marketing by smallbusinessonlinecoach on February 20, 2012

I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://blog.kelseygroup.com/

80 percent of respondents in a recent JiWire Q4 report state a preference for locally relevant ads over non-local advertising. The report examined three emerging trends in the location and mobile markets: response to location-based messaging, location specific shopping behaviors, and the usages of emerging technologies. Not only do mobile consumers prefer locally relevant ads, but 75 percent took action after seeing a location specific message.

Key insights include:

– The top three actions overall include clicking on a location specific ad, searching for the nearest location and/or conducting additional research.

– Smartphone owners show higher response than non-smartphone owners to locationized messaging.

– iPhone users are most likely to conduct additional research; Android users search for the nearest location; and BlackBerry users immediately make a purchase.

ScreenHunter_05 Feb. 16 03.20

http://blog.kelseygroup.com/index.php/2012/02/16/local-ads-preferred-among-mobile-audiences/) Don’t forget to comment and subscribe to the authors blog.


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