Local Search Engine Marketing Blog

Does The Date of Your Post Matter

Posted in Internet marketing by smallbusinessonlinecoach on March 4, 2012

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I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.thenewbiehelper.com

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I was just reading the latest post by search engine land and one part of a post jumped out at me

Date Detection

On a somewhat similar note, the update also says that Google has improved how it detects the date of a web page (document), and that means searchers should see “fresher, more timely results, particularly for pages discussing recurring events.”

I have always removed the dates from my niche blogs so that the posts do not look old to anyone who comes upon them. But in the early days of a post would we do better to actually include the date so Google can see it is brand new and push it up the rankings. Of course you would then want to remove the date so people do not see a post with a date 2 years in the past, old info is not always bad info but with the Internet changing so fast people tend to ignore older posts and look for more recent items.

This was not the only update that Search Engine Land mentioned but it was the one that caught my eye. You can read more on their site

http://searchengineland.com/googles-january-search-update-110121

 

 

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http://www.thenewbiehelper.com/does-the-date-of-your-post-matter/) Don’t forget to comment and subscribe to the authors blog.

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