PPC Ad Optimization: Getting Big Results from Small Changes
I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://searchenginewatch.com/ When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact.
http://searchenginewatch.com/article/2144004/PPC-Ad-Optimization-Getting-Big-Results-from-Small-Changes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sewblog+%28Search+Engine+Watch+Blog%29) Don’t forget to comment and subscribe to the authors blog.