Local Search Engine Marketing Blog

3 Essential Social Media Optimization Tips for SMEs

Posted in Internet marketing by smallbusinessonlinecoach on March 18, 2012

I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://smallbizbee.com/index


Having an active Social Media presence can make a big difference to small and medium sized business, especially in sectors where companies rely on word of mouth for a lot of their custom.

1. Set up an Official Google+ business profile


Utilising Social Media to promote your company can be a very effective way to increase its visibility and market the goods and services that it has to offer to millions of potential customers. Google+ business profiles are set to become very popular as they combine the advantages of Social Media marketing with the power of the world’s most popular search engine. The number of votes that you receive from other users will help to improve the position of your page in results when people search using keywords that are relevant to your business. For this reason, it is well worth taking the time to make your Google+ page both informative and entertaining, to ensure that people are encouraged to visit on a regular basis and give it their seal of approval. Status updates also feature in Google search results now, providing companies with another opportunity to appear in search engine results pages (SERPs).

2. Branding your Facebook Business Page


Many companies have already taken advantage of the opportunities that this extremely popular network has offered them to promote themselves to consumers across the globe at a very low cost. However, simply creating a page and including a few details about your firm and what it has to offer is just the starting point when using Facebook. Updating your page on a regular basis is crucial if you expect repeat visitors and the inclusion of eye-catching images and informative videos will help to ensure that people have a reason to come back. It is a good idea to run a feature on specific products or services every so often as this will help to make sure that your page remains of interest to visitors and will give you the chance to showcase some of the things that your company has to offer. Including a link to your corporate website is obviously important and whilst most companies choose their home page, you can link to any page on your site that you wish. Use visual elements, including graphics that match the layout of your website, to help give a sense of professionalism and brand identity to the page.

3. Interaction


One of the biggest advantages that Social Media has over static websites is the ability to interact with potential customers that it offers businesses of all sizes. Consumers are much more likely to buy from a company that they already know and trust and it is possible to build a rapport with people on Social Media networks by answering their queries promptly and engaging them in discussions about your company’s products. The Facebook Notes application enables companies to add articles on a regular basis, which is a good idea if you wish to build up a following. Establishing yourself as an expert in a particular field by offering free advice and tips is an excellent way to attract new customers, as people are keen to do business with firms that they perceive as helpful and knowledgeable. Competitions are another way to attract visitors, who may well turn into valued customers in the future.

About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, a leading SEO company based in Bristol delivering successful campaigns to both SMEs and major brands

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Photo Credit: webtreats

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http://smallbizbee.com/index/2012/03/16/3-essential-social-media-optimization-tips-for-smes/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+smallbizbee%2FvldP+%28Small+Biz+Bee%29) Don’t forget to comment and subscribe to the authors blog.


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