Local Search Engine Marketing Blog

What’s the Benefit of Having Keywords in Your Domain Name?

Posted in Internet marketing by smallbusinessonlinecoach on March 18, 2012

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I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.webdesignfromscratch.com

I got this question today from someone who’s part of my “How to be #1″ niche domination group.

Ben,

I would like to hear more detail on your mention of finding sites in the top 10 SERP with low pagerank that appear to be there by virtue of having the keyword as part of their site name.

Details such as do you see this only if the keyword is part of the web site name or do you also find this if the keyword id part of the URL.

This has implications in choosing a domain name if it will give us a significant boost towards Being #1

As part of a new product I’m developing, I have done some research, looking for web pages that have a top-10 ranking when they don’t seem to belong there, beating apparently stronger pages.

The research is not conclusive, and I need to do a lot more, to help refine our algorithms, but here’s what I estimate so far.

  • Perfect domain match (i.e. yoursearchphrase.com) >> 2000x boost
  • Phrase-from-start domain (e.g. yoursearchphrasesomething.com) >> 1000x boost
  • All keywords in domain, path, or title tag >> 500x boost

The actual results I examined varied considerably. Actual results ranged between 2-figures to 5-figures. But what this suggests is, if you can find an exact-match domain for your targeted search phrase, that advantage could help your page to rank higher than pages & sites with two thousand times the inbound link profile!

When you should do this is another question. When should you create a brand new domain? When is it better to create a new page on an existing domain?

The answer will always depend on the circumstances. You’ll have to compare the likely benefit of a top-10 ranking against the cost of setting up a whole new website.

http://www.webdesignfromscratch.com/seo/whats-the-benefit-of-having-keywords-in-your-domain-name/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+webdesignfromscratch%2FThMa+%28Web+Design+from+Scratch%29) Don’t forget to comment and subscribe to the authors blog.

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