Local Search Engine Marketing Blog

How did Yelp Use Social Media to Raise More Money from their IPO? Find out in Future of Engagement!

Posted in Internet marketing by smallbusinessonlinecoach on April 7, 2012

I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.growmap.com

Yelp went public last week and saw the biggest one-day increase of any web company in 2012, jumping from $15 per share to almost $25 per share by the end of the day. People who bought stocks for long-term trading are betting on Yelp continuing to expand and eventually become profitable, but others think that Yelp’s stock shouldn’t be so high because it’s not profitable, and that the prices soared mainly due to hype.

In this week’s Future of Engagement, Murray Newlands looks at how the news of the IPO spread across social media, and what other companies can take from it.



  • Stocks skyrocketed almost 60% in the first day.
  • Media loved the positive stocks rising narrative, which snowballed.
  • BusinessInsider said that not only is Yelp not profitable now, but they have no plan to become profitable.
  • Mostly positive responses, not that many negative responses.

Graphs courtesy of Alerti Social Media Monitoring and Management

http://www.growmap.com/yelp-ipo-news-future-of-engagement/) Don’t forget to comment and subscribe to the authors blog.


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