Local Search Engine Marketing Blog

How is Social Media Covering South by Southwest Film? Find out in Future of Engagement! #SXSW

Posted in Internet marketing by smallbusinessonlinecoach on April 13, 2012

I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.growmap.com

South by Southwest is a major film festival held each year in Austin. In this episode of Future of Engagement, host Murray Newlands looks at how social media is covering the 19th annual SXSW, and what he finds may surprise you:



  • People are spamming SXSW hashtags on Twitter, which means a lot of people are following SXSW…
  • There’s even a #NotAtSXSW hashtag…
  • Looking at the whole conversations, around 6% of coverage was negative and 14% positive (3:7 negative-to-positive ratio), which is relatively high for an event like this.

How coverage of South by Southwest is distributed across social media platforms:

Graph by Alerti social media monitoring service.

Get Alerti for free for 3 months using the alertivideo promotion code!

http://www.growmap.com/south-by-southwest-film-future-of-engagement/) Don’t forget to comment and subscribe to the authors blog.


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