Local Search Engine Marketing Blog

Here’s a Good & Basic Local SEO Blueprint

Posted in Internet marketing by smallbusinessonlinecoach on April 29, 2012

I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.smallbusinesssem.com

Just getting started with SEO and local search for your small business? If so, Marketing Sherpa recently published a local search case study that serves as a pretty good, pretty basic blueprint.

It recounts the steps taken by a regional eye care center in the Chicago. The Cliffs’ Notes version would be this:

  1. Used PPC for baseline keyword research.
  2. Did additional keyword research.
  3. On-site SEO: technical issues, local content/copy, etc.
  4. Off-site work: link building, Google Places, etc.

That’s just the start of what I’d call a successful SEO plan, and there’s certainly a lot more this eye care center will need to do over the long haul. But like I said, if you’re just getting started, you could do a lot worse than to read and follow the steps they took.

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This is a post from Matt McGee’s blog, Small Business Search Marketing.

Here’s a Good & Basic Local SEO Blueprint

http://www.smallbusinesssem.com/basic-local-seo-blueprint/5711/) Don’t forget to comment and subscribe to the authors blog.


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