Local Search Engine Marketing Blog

Seller Ratings Showing on Bing Ads

Posted in Internet marketing by smallbusinessonlinecoach on May 17, 2012

I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.rimmkaufman.com/blog

Taking another page out of Google’s book, we’ve recently been seeing merchant ratings as an extension to Bing paid search ads:

Although its ads are also run through Microsoft’s adCenter, ratings are not appearing  on Yahoo for the same advertisers on the same queries:

In general, almost any ad extension that gives more real estate to a paid listing should improve its click-through rate, so this should be a welcome sight to advertisers.  Besides simply taking up space, seller ratings also lend credibility to the sites for which they trigger and give confidence to users, particularly when the ratings only appear if they meet a certain threshold.  With Bing still struggling to keep pace with Google’s ad traffic growth, this should be a step in the right direction for them.

http://www.rimmkaufman.com/blog/bing-ad-seller-ratings/17042012/) Don’t forget to comment and subscribe to the authors blog.


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