Local Search Engine Marketing Blog

AWR

Posted in Internet marketing by smallbusinessonlinecoach on June 7, 2012

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I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://niftymarketing.com

After the wonderful introduction to the Advanced Web Ranking tool (advancedwebranking.com) posted by Dev Basu, I have to say that I was very excited to give the tool a test. I downloaded the latest version, and have been in literal bliss since.

Local Map Rankings

Like most Local Map Optimizers, the biggest problem in local search for me to this point has been tracking. It is one of the most important things that a good SEO’er does, but in the local search scene…It is a total pain to type in the keywords, and figure out the rankings for each and everyone of my clients.

I knew it was only a matter of time before someone would hit the scene and create a tool for just such a problem and that is where Advanced Web Rankings shines.

When I first tested the software out, I was sad to see that by adding the Google Local Listings Search Engine, you only got the top 7 search results. I was way more interested in actually seeing my listings that hadn’t got the coveted 7 pack spot, because these are the hardest to keep tabs on. So, I decided to send an email off to the company asking if I was doing something wrong, or (like most decent programs) there was a special trick to it. The next day I got this message back…

“Thanks for writing.

The 7 local business results you see in browser when you search manually for a local keyword (let’s say “computers in paris”, without quotes) are the first 7 results from the maps.google.com. It is like you will go to maps.google.com and search for “computers in paris”.

So, if you need to see more results than the 7 ones, you need to add the city in the Tools -> Local Search Engines menu. In the example I gave you, you need to add Paris and press ok. If you go now Project -> Project Settings, select Search Engine tab, press on the Edit Search Engine button and type Paris, you will see all the local search engines that were added for this city. Just use the Google Local Paris and you will have all the local results returned by Google.

Please tell me if this answers your question.“

At this point, I was hoping up and down and yes, it answered my question. So, now there is a tool on the block that can track local rankings to your hearts desire and this to me is very good news.

IYP Rankings

Another thing I found very interesting is that you can also track your ranking on a number of IYP directory sites like Superpages, Yellowbook, and even the Google hopeful Yelp. I haven’t spent a large amount of time playing with the IYP rankings, but this could come in handy for clients that might heavily rely on sites like yelp such as restaurants or ninja escort services.

Overall Usability

As far as the program itself. It is a very clean and easy to learn and use. It is based on projects and each project can track multiple keywords and their rankings in pretty much every search engine known to man. During the test period, I only focused on about 4 minor projects just so I could learn the system. You can set each project to automatically update, track history, and send emails to yourself and your clients, which also saves a lot of time that can be spent more productively.

I am also heavily involved with organic seo, and it is going to be very nice to have one tool to track and report to clients.

Advanced Link Manager

Now, all the above is very exciting for us local searchers, but the tool that really got my mouth watering was the Advanced link Manager that is bundled in some of the versions.

Yes…it can track your links and you can do a lot of competitor analysis.

Yes…you can easily see what the anchor text for the links are.

Yes…you can send reports out.

But, It also has another local search feature that really makes my life a bit let stressful.

There is a tool called Google Maps Webpages Importer. This tool gathers the citations that Google is listing given Places Pages. You simply type in the keyword, and the tool takes the top 10 listed companies and then shows a set amount of citations from each listing.

This list can be downloaded, and used to find some very important citations. Also, if you didn’t go deep enough on the first try, you can have the option to “gather additional information”.

I did a test with this tool for the keyword “Nashville Pest Control” and set it to search 20 pages deep and received the list in the picture. Notice that you also see the pagerank, pagetitle, outbound page links, and meta description.

This means you can start comparing citations in a much easier light. I have been under the impression for some time that page titles with NAP information seem to carry a bit of an extra punch, and now it will be so much easier to gather the data needed.

Summary

Both of these tools are game changers in the local arena. A lot of the grunt work can now be done with a click of a single button instead of 100’s for researching, tracking, and reporting.

The website shows the pricing as:

AWR Standard $99

AWR Pro $199

AWR Enterprise $399

AWR Sever $599

I have been testing the Enterprise version that is bundled with the Advanced Link Management tool. I do think the price is worth it for anyone remotely serious in the local search space. You would recover your cost in less than a week with the time that you would save.

http://niftymarketing.com/awr/?utm_source=rss&utm_medium=rss&utm_campaign=awr) Don’t forget to comment and subscribe to the authors blog.

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