Local Search Engine Marketing Blog

Do the math: Google Place Pages + Google+ Pages = Google+ Local Pages.

Posted in Internet marketing by smallbusinessonlinecoach on June 7, 2012

I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.localsearchsource.com

The inevitable merging of Google’s Place pages and Google+ pages has taken place. The result? Google+ Local Pages.

  • Search Engine Land calls this “the center of gravity for local search“. 20% of Google’s search is “local”, so I’m not sure about “the center of gravity”, but Local+ Pages are certainly a piece of the fragmented search puzzle.
  • The Wall St. Journal covered Google’s continued struggles to capture the “local market”, stating “Google is hoping stores and other businesses will use their new Google+ pages to communicate with customers”. The jury is still out of course – but clearly you never want all your eggs in one basket (a holistic, integrated approach is most effective). The WSJ illustration below helps map out their longer-term vision:







Among other reasons, here is why this update is important to Local Businesses:

  • The appearance of a “Local” tab within Google+, making local searches from Google’s social network easier.
  • For Restaurants in particular, the integration and free availability of Zagat reviews adds a massive amount of additional (searchable) content.
  • The integration of Google+ Local pages across Google properties (search, Maps, mobile)
  • Integration of a circles filter to find reviews/recommendations from friends/family/colleagues
  • And perhaps most importantly, Google+ Local Pages can now be found in Google organic results.
Here is Google’s announcement.

http://www.localsearchsource.com/2012/06/06/do-the-math-google-place-pages-google-pages-google-local-pages/?utm_source=rss&utm_medium=rss&utm_campaign=do-the-math-google-place-pages-google-pages-google-local-pages) Don’t forget to comment and subscribe to the authors blog.


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