Local Search Engine Marketing Blog

Guest Posting: You’re Doing it Wrong

Posted in Internet marketing by smallbusinessonlinecoach on June 7, 2012

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I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.peterattia.com

Something that’s incredibly frustrating in SEO is that every moderately successful tactic gets abused. This has been fairly obvious over the past year with the boom of guest posts and infographics.

My biggest issue is with guest posts specifically. Everyone just writes a post for a link, which makes them slack on the content. That’s not what it’s about!

Guest Posts are not About the Links

Guest posting allows you to build a relationship with a blogger and use that relationship to meet other bloggers in your target niche. What you get out of this is worth more than a link.

sad link

By building relationships with bloggers in your target niche, you’re spreading knowledge about your product. Even if you’re not writing about your product, the blogger you’re writing for should know what it is and who you work for. This immediately gives them a biased (and positive) opinion about your company.

As you build more and more relationships you’ll get to know bloggers that are more and more influential. Positive relationships with influential bloggers are a powerful thing. When a blogger knows about you or your product, that’s what they’re going to think about when they’re writing about something related. Not only is that getting you a link, that’s getting you amplification from that bloggers readers.

The Right Way to Find Guest Opportunities

Stalk… Start following lots of bloggers in your target niche on twitter. You can easily do this with Followerwonk. Even if you just casually pay attention to it over several days, you’ll notice which bloggers get repeated attention. After that, just be a real damn person. There’s no game to this, no hustle required. Comment on a blog post they wrote, ask them questions, tell them congratulations when they get excited about something. That’s all it takes.

Im a real boy

A great way to keep up with bloggers you’re trying to target is through BuzzStream. It’s primarily known as a link building tool, but it’s great for managing relationships. You can see your conversation history with a specific blogger and set quick reminders. For example, if I was talking to a blogger and they mentioned they were going to release a post next week, I could set a reminder that the post went live and to comment.

After you’ve built this foundation of a relationship, all you have to do is ask. You don’t have to pitch someone on a guest post when they already know you, they either want a post or they don’t. Keep in mind the content should revolve around what their readers want and not what you want.

The Wrong Way to Find Guest Opportunities

Services like My Blog Guest. (don’t hate me Anne!) My Blog Guest allows writers to connect with bloggers and vice versa. This is great if you’re trying to push something out quickly. However, legitimate bloggers know a plethora of other bloggers they could connect with and legitimate writers have more opportunities than they can handle.

Because of this, My Blog Guest has become riddled with a bunch of “writers” strictly looking for links and “bloggers” strictly looking for quick content. That’s not to say there aren’t genuine bloggers and writers on there, but you’d have to do some heavy sifting.

This also has little potential to help you make relationships with other niche bloggers, which means you won’t get the same momentum as you would from finding “real” bloggers. Real bloggers are social, chatty, and supportive, which gets you known by their peers.

Conclusion

Something agencies should keep in mind about this process is how link builders are assigned clients. If your link builders work for several clients at the same time, this can be extremely difficult. You should instead assign each link builder on a specific client. There are many reasons for this, but regarding guest posting, it’s about learning a niche they’re unfamiliar with so they can write about it. If a link builder works with multiple clients, it’s not reasonable to expect them to learn every clients niche. They would only learn the basics and therefor, write content that likely won’t be suitable to influencers.

http://www.peterattia.com/guest-posting-youre-doing-it-wrong/) Don’t forget to comment and subscribe to the authors blog.

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