5 Reasons Why Every Small Business Needs to be Involved with a Charity
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There’s one very obvious reason why it’s important for every business to support a charity: giving back is a good thing to do, and it feels good, too. But there are many other ways in which businesses can benefit from working with a charity. We list our top 5 below.
1. Build respect and trust with the community
If you’re a successful business, you’ve gotten there with the help of community members that love your products or services. When you give back, you’re saying, “Thanks” to the people who made your business what it is. Customers like that, just as much as they like supporting businesses with a heart and soul. Work with a charity and your trustworthiness as a brand will skyrocket.
2. Boost employee morale
No matter how fun or rewarding a workplace may be, the everyday work routine can be draining. It’s easy to get caught up in the stresses and worries of a project, or in landing that next client. Supporting a charity as a company helps your employees feel invested in the company’s mission. It can also break the monotony, especially if you’ve arranged for your employees to support the charity through a fun or fancy fundraising event.
After all, what’s better than a round of charity bingo after a tough phone call?
3. Greater visibility
Sure, your business probably spends a lot of money on marketing and advertising, but there’s only so much you can promote your brand directly without turning off customers. Working with a charity gives you another angle. While any promotional materials will be about the charity, your name will come along with it, giving you extra exposure – good exposure, at that. Being involved with a charity is also another way to market your business.
4. Tax deductible donations
Giving to a charity doesn’t have to cost your business an arm and a leg. Most donations will be tax deductible. This could be good not just in this individual transaction, but for your company as a whole if you otherwise have few deductions. Make sure to discuss the matter with your accountant to see if there are any benefits you might not be aware of.
5. Add to your network
Charities are often staffed by very talented, motivated and passionate people, a fair percentage of whom are straight out of college and just starting to build their careers. Working with a charity hand in hand will showcase people who might be perfect for your team in the future. Likewise, among the higher echelons of the charity, you’ll likely find people who are very well connected in the community and can help you form relationships with other people who can benefit your business.
Want to get started, by need a few good charity and fundraising ideas get you on your way? Test the waters by adding a little pro bono work to your firm’s repertoire, or have clients donate gifts to the charity of their choice during the holidays. You can “give a lot by giving a little,” spreading small donations out across a number of charities, or you could go the opposite route and devote your time and resources to developing a charity of your own. Remember, donation to a charity doesn’t only have to be about raising funds. You can donate your time, knowledge and resources, too.
Choose your charity carefully, and you’ll be building a relationship that will be mutually beneficial for years to come.
About the author: James Daugherty is blogger who has started his own animal fundraising program online.
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Photo Credit: lumaxart
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