Local Search Engine Marketing Blog

The Psychology of Social Commerce [Infographic]

Posted in Internet marketing by smallbusinessonlinecoach on July 15, 2012

http://www.getelastic.com/wp-content/uploads/psychology-of-social-commerce.jpg
I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.getelastic.com

This week’s infographic examines the psychofactors that influence social shopping, from social proof to authority, consistency to reciprocity. Check it out:

Key points:

Social Proof

The rule: When uncertain, look what others are doing

The stat:81% of consumers receive advice from friends and family relating to a product purchase from a social networking site

Authority

The rule: Authority rules

The stat: 77% of online shoppers use reviews to make a purchase decision

Scarcity

The rule: Less is more

The stat: 77% of people like getting exclusive offers that they can redeem via Facebook

Like

The rule: Follow those you like

The stat: Almost 50% of shoppers have made a purchase based on a recommendation through a social media network

Consistency

The rule: Stay consistent

The stat: 62% of shoppers are brand loyal due to online satisfaction

Reciprocity

The rule: Pay it forward

The stat: Every month, over 25,000,000,000 pieces of content are shared on Facebook

Like this infographic? Why not share it on Facebook?

Via TabJuice

http://www.getelastic.com/the-psychology-of-social-commerce-infographic/) Don’t forget to comment and subscribe to the authors blog.

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