Local Search Engine Marketing Blog

Google+ Local Black Hat – Don’t Do It! Number 10 Ranking Factor

Posted in Internet marketing by smallbusinessonlinecoach on July 19, 2012

https://smallbusinessonlinecoach.files.wordpress.com/2012/07/screenshot2012-06-26at9-13-03am.png?w=300
I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://googleplaceshelp.blogspot.com/

Number 10 of 10 Google+ Ranking Factors and Google Places Ranking Factors – No Black Hat Ever

“What is black hat?” is a question that I get asked on occasion. But most who ask are really asking for a general definition, being novice in the SEO world enough that they haven’t really heard the term at all.

For those who’ve been doing SEO for a while, and who know the general definition, most know in their knower what is and isn’t black hat.  But as a ex-Missouri resident and a current California resident, I know a Missouri or California “roll” when I see it at the 4 way stop.  And those that do the roll know who they are. 

Why shouldn’t you do black hat?  After all, you know somebody who used black hat and got a number one ranking in 13 seconds.  Check with them again in 90 days.  I’ve seen it all in my almost 20 years of internet SEO work.  The best black hat scams work for three or four months and then you can kiss your account good bye.

But just for giggles, let’s run down the biggest offenders in the Google Places black hat no-no list.
    ✓    Do not add a bunch of keywords and city names to your company name
    ✓    Never use a fake address that you do not have a right to use
    ✓    Don’t use a P.O. box or a UPS box as an address
    ✓    Don’t use any geographic keywords in your categories
    ✓    Don’t keyword spam your description
    ✓    Don’t violate the general keyword density rules in any of your online sites
    ✓    NEW!  Don’t spam your back links
    ✓    Don’t use little tiny words or invisible words (dark gray on black) anywhere
    ✓    Don’t put up phony reviews on your review sites
    ✓    Don’t put up negative reviews on your competitor’s review sites

I’m sure there are more that I’m not thinking of at the moment.  Please feel free to add some in the comments.

http://googleplaceshelp.blogspot.com/2012/07/google-local-black-hat-dont-do-it.html) Don’t forget to comment and subscribe to the authors blog.

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