Local Search Engine Marketing Blog

Paid Google Ads Punch Organic Search in the Face [Infographic]

Posted in Internet marketing by smallbusinessonlinecoach on July 30, 2012

I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://unbounce.com

Google is using it’s power to force clicks towards paid ads and punching organic search listing down the page – for high commercial intent keywords. (Image source)

Pay-Per-Click ads (for high commercial intent keywords) are taking over Google search results.

Q: What is a “high commercial intent keyword”?

A: They are keyword searches that show a more specific desire to purchase

An example would be where a searcher is looking to buy a product or service, like: “buy cordless phone”.

Whereas most organic searches that don’t have high commercial intent are less likely to receive as many PPC ads on the results page (SERP). Examples of low commercial intent would be more research based like “Who is Thomas Edison?” or “When is the election?”.

Research by Wordstream found that for these valuable, high commercial intent keyword searches, paid search advertising listings gave the “free” organic search listings a resounding beat-down.

Google is clearly making a big attempt to differentiate the two and the infographic below shows some really interesting numbers on the amount of screen real-estate being taken over by PPC for the commercial intent searches.

Note: Don’t forget to tweet the awesome “smartypants” stats at the end of the post.

Google Ads and the War on Free Clicks.
© 2012 WordStream, a Provider of AdWords and Pay-Per-Click Management Tools.

Tweetable Facts

Wanna sound smart? Then tweet these PPC facts. And don’t worry, you’ll get the chance to change them before they are tweeted to your a/c.

– Oli Gardner

http://unbounce.com/ppc/paid-google-ads-punch-organic-search-in-the-face/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Unbounce+%28Conversion+%26+Marketing+Blog%29) Don’t forget to comment and subscribe to the authors blog.


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