Local Search Engine Marketing Blog

Yelp’s Traffic & Review Count Have Doubled in the Past 18 Months

Posted in Internet marketing by smallbusinessonlinecoach on August 3, 2012

I found this post interesting and I thought I’d share here:
I like to share interesting posts and information about internet marketing that read in my Google reader. Let me sort through the junk to bring you the real goods when comes to local internet marketing for small businesses. I thought this was super useful. if you like it be sure to share maybe subscribe to the authors blog: http://www.smallbusinesssem.com

yelp-100Yelp announced its latest quarterly earnings today, but rather than the financials, these are the numbers that caught my eye:

  • Cumulative reviews grew 54% year over year to more than 30 million
  • Average monthly unique visitors grew 52% year over year to more than 78 million

Both of those numbers are about double what they were 18 months ago, at the end of 2010. At that time, Yelp announced that it had about 15 million reviews and monthly traffic of about 41 million uniques.

Wowza. Closed out 2010 with +41M unique visitors & +15M reviews in Dec! Feeling good things for 2011! http://yfrog.com/hsjn3xj

— Yelp (@Yelp) January 5, 2011

I still generally believe that overall review counts are meaningless, but I do think this bears watching in light of Google’s risky switch to the Zagat ratings/reviews system. I’m curious to see how that will play out, and if the switch will hurt Google in the long run, while helping competitors like Yelp that are sticking with the familiar 5-star system.

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This is a post from Matt McGee’s blog, Small Business Search Marketing.

Yelp’s Traffic & Review Count Have Doubled in the Past 18 Months

http://www.smallbusinesssem.com/yelps-traffic-review-count-have-doubled-in-the-past-18-months/6230/) Don’t forget to comment and subscribe to the authors blog.


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